Life is full uncertainty. Sudden occasions can occur at any time, which is why households ought to take into account getting insured. Life insurance coverage is a approach to offer safety within the occasion that a number of members of the family cross away, and their revenue is misplaced. Life insurance coverage is beneficial for everybody to keep away from the unfavourable penalties of such an unlucky occasion. Happily, there are quite a few insurance coverage corporations right now. Whereas choosing a dependable and reliable platform to get insurance coverage could also be troublesome, a number of platforms have been put in place to make this course of easy. Buying insurance coverage has grow to be a lot simpler because of corporations like Dundas Life.
Dundas Life is a digital brokerage that helps households to seek out the correct life insurance coverage safety on-line.
The corporate achieves this by decreasing the complexity, paperwork, and compliance within the gross sales course of and providing protection from Canada’s best-in-class life insurance coverage corporations. By way of this course of, the corporate helps its prospects to seek out the very best fee of their alternative. They examine insurance policies from high life insurance coverage corporations and considered one of their distinctive options is that potential shoppers can now apply for insurance coverage from the consolation of their properties.
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Dundas Life was based by Greg Rozdeba, Steve Sinclair, and Martin Ochwat. Greg is the CEO and has a background as a gross sales chief within the insurance coverage area. He beforehand helped his final insurance coverage firm to lift a $5m+ Collection A spherical. Steve has been a life insurance coverage dealer for nearly a decade. He’s helped to coach and handle dozens of life insurance coverage brokers throughout his profession. Martin is a product-led progress skilled. He manages advertising and know-how at Dundas Life. He’s additionally the holder of two patents associated to advert shopping for. The founders beforehand had high-paying six-figure jobs within the insurance coverage and advertising area. They left these jobs to pursue Dundas Life.
Greg and Steven had been at one level among the highest-producing life insurance coverage dealer recruiters in Canada. They spoke to over 10,000+ brokers in Canada and the US to seek out the most important ache factors for promoting life insurance coverage on-line. Utilizing these insights, they determined to startup Dundas Life and construct a digital brokerage.
From then on, the crew spent the final 2 years promoting life insurance coverage through its digital brokerage. Dundas Life constructed instruments that not solely elevated dealer effectivity however are centered on compliance. Steven works as the corporate’s inside regulatory tsar with the assistance of Greg’s understanding of dealer tooling and Martin’s creation of an environment friendly lead servicing pipeline through advertising, together with the know-how that makes brokers extra environment friendly.
The crew found that as many as 50% of Canadians are underinsured. The explanation for this isn’t as a result of they don’t need life insurance coverage, however the shopping for course of has modified. Customers now count on extra transparency and digital choices in getting protection. Nonetheless, many would additionally like to talk with a life insurance coverage agent to reply their questions, on their phrases. Dundas Life’s platform and product providing assist to handle the fashionable prospects’ wants in delivering an distinctive life insurance coverage shopping for journey.
The corporate is conscious that folks want Dundas Life as a result of they’ve bought 100s of life insurance coverage insurance policies yearly and the corporate’s brokers are 10x extra productive than a mean Canadian dealer.
Dundas Life’s prospects are Canadians ages 20-80 who’ve dependents or family members that rely upon them. The corporate has helped 100s of shoppers to get life insurance coverage protection for his or her mortgages, kids, and households, and to cowl their funeral/remaining bills. Prospects love the digital expertise together with the transparency that comes with evaluating charges from completely different life insurance coverage corporations on-line. This can be a distinctive characteristic that Dundas Life gives. The corporate is worthwhile, self-sufficient, and bootstrapped and is presently not in search of buyers, however would take into account exterior funding for the correct accomplice and alternative (if it arises). Nonetheless, the corporate is at all times open to the help of its prospects to assist unfold the phrase about them to their households and mates who might have protection.
Fashionable shoppers count on dependable life insurance coverage recommendation paired with life insurance coverage choices from high insurers helps to guard their family members. Dundas Life’s insurance coverage platform permits shoppers to buy life insurance coverage digitally. Prospects can examine insurance coverage quotes from high carriers with full pricing transparency. They will additionally apply for insurance policies on-line or select to have interaction with an advisor for private help. An end-to-end digital course of supported by a professional advisor makes shopping for monetary companies an intuitive expertise that builds client confidence.
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Having a crew of two founders that spent years within the life insurance coverage area, the corporate has immediately seen the pitfalls and inefficiencies of the “outdated approach” of shopping for life insurance coverage. This expertise has constructed a greater understanding of life insurance coverage and catalyzed the choice to create a greater path ahead in Dundas’ life.