Dundas Life is altering how life insurance coverage is bought on-line in Canada

Life is full uncertainty. Surprising occasions can occur at any time, which is why households ought to think about getting insured. Life insurance coverage is a approach to offer safety within the occasion that a number of members of the family cross away, and their earnings is misplaced. Life insurance coverage is really helpful for everybody to keep away from the damaging penalties of such an unlucky occasion. Fortuitously, there are quite a few insurance coverage firms right now. Whereas choosing a dependable and reliable platform to get insurance coverage could also be troublesome, a number of platforms have been put in place to make this course of easy. Buying insurance coverage has turn into a lot simpler due to firms like Dundas Life.

Dundas Life is a digital brokerage that helps households to seek out the fitting life insurance coverage safety on-line.

The corporate achieves this by lowering the complexity, paperwork, and compliance within the gross sales course of and providing protection from Canada’s best-in-class life insurance coverage firms. Via this course of, the corporate helps its clients to seek out the very best price of their selection. They examine insurance policies from high life insurance coverage firms and considered one of their distinctive options is that potential shoppers can now apply for insurance coverage from the consolation of their properties.

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Dundas Life was based by Greg Rozdeba, Steve Sinclair, and Martin Ochwat. Greg is the CEO and has a background as a gross sales chief within the insurance coverage house. He beforehand helped his final insurance coverage firm to boost a $5m+ Collection A spherical. Steve has been a life insurance coverage dealer for nearly a decade. He’s helped to coach and handle dozens of life insurance coverage brokers throughout his profession. Martin is a product-led development skilled. He manages advertising and marketing and expertise at Dundas Life. He’s additionally the holder of two patents associated to advert shopping for. The founders beforehand had high-paying six-figure jobs within the insurance coverage and advertising and marketing house. They left these jobs to pursue Dundas Life.

Greg and Steven had been at one level among the highest-producing life insurance coverage dealer recruiters in Canada. They spoke to over 10,000+ brokers in Canada and the US to seek out the most important ache factors for promoting life insurance coverage on-line. Utilizing these insights, they determined to startup Dundas Life and construct a digital brokerage.

From then on, the group spent the final 2 years promoting life insurance coverage through its digital brokerage. Dundas Life constructed instruments that not solely elevated dealer effectivity however are centered on compliance. Steven works as the corporate’s inner regulatory tsar with the assistance of Greg’s understanding of dealer tooling and Martin’s creation of an environment friendly lead servicing pipeline through advertising and marketing, together with the expertise that makes brokers extra environment friendly.

The group found that as many as 50% of Canadians are underinsured. The explanation for this isn’t as a result of they don’t want life insurance coverage, however the shopping for course of has modified. Shoppers now anticipate extra transparency and digital choices in getting protection. Nonetheless, many would additionally like to talk with a life insurance coverage agent to reply their questions, on their phrases. Dundas Life’s platform and product providing assist to handle the fashionable clients’ wants in delivering an distinctive life insurance coverage shopping for journey.

The corporate is conscious that folks want Dundas Life as a result of they’ve bought 100s of life insurance coverage insurance policies yearly and the corporate’s brokers are 10x extra productive than a mean Canadian dealer.

Dundas Life’s clients are Canadians ages 20-80 who’ve dependents or family members that depend upon them. The corporate has helped 100s of shoppers to get life insurance coverage protection for his or her mortgages, youngsters, and households, and to cowl their funeral/remaining bills. Clients love the digital expertise together with the transparency that comes with evaluating charges from completely different life insurance coverage firms on-line. It is a distinctive function that Dundas Life gives. The corporate is worthwhile, self-sufficient, and bootstrapped and is presently not in search of traders, however would think about exterior funding for the fitting companion and alternative (if it arises). Nonetheless, the corporate is at all times open to the assist of its clients to assist unfold the phrase about them to their households and buddies who might have protection.

Fashionable shoppers anticipate dependable life insurance coverage recommendation paired with life insurance coverage choices from high insurers helps to guard their family members. Dundas Life’s insurance coverage platform permits shoppers to buy life insurance coverage digitally. Clients can examine insurance coverage quotes from high carriers with full pricing transparency. They will additionally apply for insurance policies on-line or select to interact with an advisor for private assist. An end-to-end digital course of supported by a certified advisor makes shopping for monetary companies an intuitive expertise that builds shopper confidence.

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Having a group of two founders that spent years within the life insurance coverage house, the corporate has instantly seen the pitfalls and inefficiencies of the “previous approach” of shopping for life insurance coverage. This expertise has constructed a greater understanding of life insurance coverage and catalyzed the choice to create a greater path ahead in Dundas’ life.